Gentle Panda was formed on the belief of not letting beauty cost animals or our planet- that's why we only stock brands that are cruelty-free and only products that are 100% plant-based. We also want to keep a high emphasis on brands that use recycled ingredients + packaging and are always finding ways to be more sustainable. 

We also want to make sure that we are actively making a difference on issues that we care about. That's why we have vowed to donate 5% of all our profits to carefully chosen charities, focusing on animals and our planet. Here's a little bit of information about our currently chosen charities:

Sea Shepherd: https://seashepherd.org/mission/

The Sea Shepherd Conservation Society is a charity dedicated to protecting our oceans. They directly confront illegal activity in our seas, protecting marine wildlife and habitats. Their current campaigns include protecting the endangered vaquita, exposing illegal octopus traps and rescuing sea lions. 

The World Land Trust: https://www.worldlandtrust.org/what-we-do/

The World Land Trust is dedicated to conserving our planet's land. They buy and keep land for the sole purpose of conservation, pioneering in nature reserves and reforestation.

Born Free: https://www.bornfree.org.uk/

Born Free is dedicated to ending abuse of animals both in the wild and in captivity. Their campaigns include ending trophy hunting, stopping illegal ivory trades, and protecting vulnerable species. 

If you have the means to become a member at any of these charities, then please do so. But remember, just by shopping at Gentle Panda instead of another retailer- you are already making a difference.